Zoopet
Brand strategy, identity and packaging for a life shared with pets.
Brand strategy Brand identity Packaging
One brand, with room to grow.
Zoopet is Liverpool’s pet care brand, with products for dogs, cats, birds, reptiles and other companion animals. The project called for a clear brand across a varied catalogue, shaped by the place pets occupy in people’s lives and homes.
We brought brand positioning, visual identity and packaging into one system. The relationship between Zoopet and Zoopet Collection gives the range room to serve different expectations of design and materials while remaining recognisably part of the same brand.
A shared character. Two expressions.
Friendly illustrations and a distinctive wordmark establish Zoopet’s character. A structured use of colour, typography and product information carries it across food, care products and accessories, with clear guidelines for packaging and the retail experience.
Zoopet Collection shares the core identity and introduces a more restrained palette and product presentation. That distinction supports a design-led offer without separating it from the character and recognition of Zoopet.
