Journal

Nineteenth-century landscape painting of a boatman on a lake beneath tall trees

Strategy

Before the brand, a belief: why a founder’s story can make a company memorable

When a company is too young to have a history, its story is already there, in the people who started it. The work is learning how to tell it.

Read the note ↗

Identity

“I don’t like it” is not a brand strategy: taste, trends and the brands that last

Every brand review eventually reaches the same sentence. Over the years, I have learned to treat it as the beginning of a question, not the end of one.

Read the note ↗

Strategy

Before the brand, a belief: why a founder’s story can make a company memorable

When a company is too young to have a history, its story is already there, in the people who started it. The work is learning how to tell it.

Read the note ↗

Identity

“I don’t like it” is not a brand strategy: taste, trends and the brands that last

Every brand review eventually reaches the same sentence. Over the years, I have learned to treat it as the beginning of a question, not the end of one.

Read the note ↗

Strategy

Before the brand, a belief: why a founder’s story can make a company memorable

When a company is too young to have a history, its story is already there, in the people who started it. The work is learning how to tell it.

Read the note ↗

Identity

“I don’t like it” is not a brand strategy: taste, trends and the brands that last

Every brand review eventually reaches the same sentence. Over the years, I have learned to treat it as the beginning of a question, not the end of one.

Read the note ↗