Petite Studio | Liverpool
A better fit, in clothing and in identity.
Brand identity Brand strategy
A better fit, in every sense.
Petite Studio wanted to renew its identity and understand the women it dresses. Research revealed the frustrations of finding clothes for petite proportions. Many alternatives overlooked the audience or offered an overly feminine, youthful aesthetic that did not reflect how these women wanted to dress.
We built the direction around a more contemporary relationship with fit and personal style. The proposed line “You are my best fit” holds both meanings: clothes that fit the body, and a brand that feels like the right choice. The voice is warm, approachable and attentive.
French references, considered details.
DTL Fleischmann brings contemporary character and classical detail to the wordmark. Boutique mouldings and art frames informed the graphic language, while emerald green and saturated pink give the identity a distinctive contrast. Each choice supports the French sensibility suggested by the name.
Research also informed four collections for different occasions. We gave each a secondary label, its own colour and a French descriptor. Working with Liverpool, we defined collection architecture, materials and retail display guidance, connecting the identity with the details customers see and touch.
