Nuevo Haus | Liverpool
Bringing a renewed home identity into everyday use.
Brand identity Packaging Brand strategy Research
Carrying an identity into everyday use.
The project brought a renewed identity into the packaging, labels and retail experience of Liverpool’s home brand. Working with the own-brand, communications and marketing teams, alongside Tribeca Media, we helped connect the rebrand with the way customers would encounter its products.
The work covered furniture, decoration and home accessories, giving the wider offer a clearer order. Kids and Holidays were identified as distinct categories, providing a practical way to organise products for children and seasonal occasions within the same brand.
A transition with a clear direction.
The commercial strategy considered the move from the previous identity to the new one, as well as the way the brand would develop over time. Packaging, labels and the sales floor needed to carry the change together so the renewed offer remained understandable.
The direction stays connected to the role of the products in family life. Furniture, lighting and decorative objects help people make a space their own. That purpose gives the identity and the product organisation a common foundation for future development.
