Merendola Liverpool
An appetite for discovery.
Brand strategy
Research
Verbal identity
Visual identity
Read the full case
Gourmet, with an open mind.
Liverpool wanted a contemporary gourmet brand for people curious about new flavours. We began with trend research and in-depth conversations with foodie audiences to understand what they were looking for.
The opportunity was a more inviting idea of quality: unfamiliar ingredients, different preparations and a reason to try something new. That became the starting point for Merendola’s strategy and identity.
A table, hidden in the name.
Merendola names a meal shared with others. In the wordmark, facing letters and an extended stroke suggest two people at a table, bringing the occasion into the identity.
That small detail gives the identity an idea to build on. The letterforms bring a sense of company to the packaging, connecting individual products to the pleasure of sharing a meal.
A varied range. One point of view.
Drinks, chocolate and kitchen accessories needed to feel part of the same world. The system gives each product room to be itself, with shared letterforms and a consistent voice holding the range together.
The packaging makes that balance visible. Each format has its own proportion and colour, while the identity helps customers recognise Merendola across a varied collection of products.
Different flavours. A shared language.
Colour makes the range easy to recognise and gives different products their own character. Purple provides a common thread, with a wider palette bringing each flavour into focus.
The identity carries into materials and smaller details, too. A label, a seal or a close-up can hold the same character as a complete pack, keeping the range connected at different scales.
