MAP | Liverpool
A contemporary identity for women who set their own style.
Brand identity Packaging Brand strategy Research Verbal identity
Style on her own terms.
MAP came to us to renew its identity and understand the women who choose it. Our research found an audience with a clear sense of personal style: women looking for essential pieces that help them stand out, feel confident and make their own impression.
That gave the project a more useful starting point than a fashion trend. MAP could support the way women express their identity. We developed the brand’s values, voice and narrative around that relationship, connecting what the business offers with what its customers value.
A clear point of view, throughout.
The visual identity is restrained, contemporary and practical to implement. Photography gives the clothing presence and character, while the graphic system keeps the communication clear. Together, they let the same point of view carry across individual garments and the wider collection.
The work extended into product architecture, brand language and guidance for the sales floor. Messages, imagery and retail touchpoints were considered as parts of one system, giving the team a consistent way to present MAP wherever customers encounter it.
