Ergoform
Making three decades of experience feel current.
Brand identity Digital Photography Content
Making three decades of expertise feel current.
Following a change in leadership, Ergoform wanted to renew a brand built over three decades. Conversations with distributors, employees and potential customers revealed a gap: the company’s presentation did not communicate innovation, and some audiences believed its products had barely changed.
The name was already well established, so we kept it and renewed the visual and communication system. The aim was to give the manufacturer a more contemporary expression, making its focus on technology and product development easier to see.
A letter with a wider role.
The “g” became the centre of the graphic system, used as an enlarged motif, a window and a texture. It gives the identity a recognisable element that can work across formats without relying on the full wordmark every time.
A monochrome palette, more dynamic photography and a set of illustrations extend the direction. Together, they give Ergoform a flexible way to communicate its products and expertise with the contemporary character the renewed brand needed.
