Coperaco
Coffee packaging with a distinct botanical character.
Packaging
A botanical presence on the shelf.
Coperaco needed packaging for its retail launch that would give the coffee a distinctive presence. The design also needed to bring the range together while making decaffeinated, filter and espresso coffee easy to distinguish.
We illustrated coffee plants in watercolour, using the botanical subject as the visual foundation. The palette draws from the plant’s colours, with greater saturation and depth giving the packs their particular character.
One family, clear distinctions.
The illustrations give the packaging a shared identity across the range. Their treatment brings a sense of material detail and craft to the presentation, keeping the coffee’s origin as a visible reference.
Taglines and individual colour palettes distinguish each product line within the same architecture. That balance gives Coperaco a consistent family of packs, with enough variation to help customers navigate the offer on the shelf.
