CDMX
CDMX
Incólume
CDMX
CDMX
CDMX
Incólume
CDMX

Casagora | Liverpool

True luxury, within.

Brand strategy

Research

Brand identity

Spatial design

Packaging

A more personal idea of luxury.

Liverpool’s first luxury home brand began with a question about its audience. In-depth interviews revealed a preference for natural materials, subtle details and spaces that felt personal. Time to enjoy their own home mattered more than familiar signals of status.

That gave Casagora a clear point of view. The home could be an investment in yourself, shaped by how you choose to live. “Verdadero lujo al interior” brings that idea into a line that feels both intimate and aspirational.

An editorial character for the home.

The letterforms combine thick and fine strokes, giving the name an editorial presence. A compact CG mark carries that character into smaller applications, giving product labels and packaging a signature of their own.

Colour opens up a category often built around black and white. The palette gives Casagora its own expression, while measured typography and restrained layouts leave room for the materials, objects and spaces around it.

One character, at every scale.

The identity moves between printed pages, screens and packaging. Each format asks for a different balance of image, type and space. The shared language makes room for those differences, keeping Casagora recognisable throughout.

The smaller applications matter just as much. A label, an envelope or the face of a box can carry the same care as a complete publication. These details bring the idea of luxury closer to everyday life.

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Casagora | Liverpool

The thinking behind Casagora.

The brief

Liverpool wanted to create its first luxury home brand and connect with a more affluent audience. The task was to give Casagora a distinct point of view, then express it through the identity, packaging and physical environment.

What luxury meant to the audience

In-depth interviews revealed customers looking for authenticity, natural qualities and an effortless aesthetic. Their idea of luxury was personal: having time for themselves, enjoying their home and seeing that space as an investment and an expression of who they were.

Those priorities gave the project its direction. Casagora could speak about the pleasure of living well through the home itself. The line “Verdadero lujo al interior” holds that thought, connecting the space around a person with the life they choose within it.

From insight to expression

The identity takes an editorial approach. Contrasting thick and fine strokes give the name a contemporary character, with a compact CG mark for smaller applications. The palette moves beyond the monochrome conventions of the category, giving the brand a distinctive presence.

The visual decisions follow the same thinking as the language. Type and colour establish a recognisable character; restrained composition gives materials and objects room to hold attention. The result reflects an audience drawn to subtlety and to spaces that feel their own.

Across the experience

The applications show how that character can move between publications, digital formats, product labels and packaging. Scale and material change the way the identity is read. The same typographic language connects a full page with a small woven mark.

That continuity gives each application a clear role in the wider experience. The brand’s idea of luxury stays close to the audience’s values, from the way a product is presented to the words that frame it.